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Let's talk about your marketing
Because running a business is stressful enough as it is — there's no sense in struggling with getting customers to boot!
The important marketing words and acronyms you need to know as a SaaS founder to make sense of the jargon soup online.
Get clear on what they mean, so you can stop guessing and confidently start marketing your business.
We’ll keep adding terms, this is a living doc.
Last edited: June 2, 2026.
You have better things to do than Google phrases from LinkedIn. So here's a comprehensive glossary of 93 marketing terms in plain English. Because it's marketing, not rocket science.
Start here if you’re not sure how to explain your product or who it’s for. These terms will help you get clear on your core message and target audience.
These terms are about how your business can grow. There are different ways to get new customers and make your business bigger. Knowing these styles helps you pick the best one for your company.
This part explains the path people take. It shows how they go from not knowing about your product to becoming a paying customer. You'll learn how to guide them every step of the way.
This part is all about what you share with the world. It covers how to make good content, how to get people to act on it, and how to make sure your message reaches the right people.
This part is all about numbers. It shows you how to tell if your marketing is actually working. How to measure your money and how customers are acting. This helps you know if your business is growing well.
This part talks about the different tools and systems you might use for marketing. You'll learn what software and setups can help you get your marketing work done.
