Answers to SaaS marketing questions you didn’t know to Google

Clear, detailed guides on creating a marketing strategy without gaps and executing it without (avoidable) mistakes.

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How to fix your B2B SaaS Marketing Strategy
Strategy & Planning 🗺️
9
min read

How to fix your B2B SaaS Marketing Strategy

Here’s how to translate your customer data into a killer marketing strategy without it feeling like trying to decipher a fortune cookie without the Oracle’s help. (Based on how Ignore No More sets up marketing strategy for clients!)
Sophia O’Neal
Sophia O’Neal
August 7, 2024
How to Set a Marketing Budget for B2B SaaS Scale-up
Strategy & Execution 🛠
12
min read

How to Set a Marketing Budget for B2B SaaS Scale-up

It's time to plot your course through the marketing budget maze. But fear not, for this step-by-step guide will equip you with all you need to set up a B2B SaaS marketing budget to propel your MRR push. Onward!
Midhat Hadi
Midhat Hadi
March 25, 2024
How to create a landing page that converts
Websites & LPs 🖥️
6
min read

How to create a landing page that converts

The above the fold of your landing page is the most important section - and can be hard to get right. Here’s a step-by-step guide to creating a killer opening that will boost your conversions.
Sophia O’Neal
Sophia O’Neal
February 3, 2022
4 Steps to Come Up With A Brand Name - And How We Picked “Ignore No More”
Branding 🎨
6
min read

4 Steps to Come Up With A Brand Name - And How We Picked “Ignore No More”

Discover the art of brand naming, including how 'Ignore No More' was coined to create a memorable experience.
Sophia O’Neal
Sophia O’Neal
February 10, 2022
How To Create a Marketing Plan That You Know Will Work in 2025
Strategy & Planning 🗺️
7
min read

How To Create a Marketing Plan That You Know Will Work in 2025

A step-by-step guide to help you go from a blank slate to creating a 1-page marketing plan that works for your business. Updated August 2024!
Sophia O’Neal
Sophia O’Neal
August 7, 2024
How to write pro landing page copy in <2hrs that converts (even if you’re terrible at marketing)
Websites & LPs 🖥️
7
min read

How to write pro landing page copy in <2hrs that converts (even if you’re terrible at marketing)

Hitting a block with copywriting for your landing page? Don’t worry. Here’s how you can finish your task—in under two hours!
Sophia O’Neal
Sophia O’Neal
January 24, 2022
I think I’ve finally got my pricing right after 5 months of trying and failing.
INM Celebrations 💜 🎉
8
min read

I think I’ve finally got my pricing right after 5 months of trying and failing.

Looking for pricing strategies for your service-based business? In this blog, I share my experience of pricing a variety of services. Read on to learn how the final pricing structure works for my clients and me.
Sophia O’Neal
Sophia O’Neal
April 4, 2022
Marketers: Stop complaining and Start building a product
Other 🤔
7
min read

Marketers: Stop complaining and Start building a product

Marketers and devs frequently butt heads for plenty of reasons - different vocabularies, typically clashing personalities, and a varied approaches to their craft. But one of the easiest ways marketers can understand devs easier is to just frickin’ ship something.
Sophia O’Neal
Sophia O’Neal
May 12, 2022

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