Case study

Teleprompter

A top Teleprompter app with 1M+ downloads, 6.3K+ 5-star reviews, and loyal fans, Teleprompter.com was in need of an SEO strategy and website that worked to keep the good times going so the founder could focus new features.

7.7K

monthly traffic, up from 3.5K

domain rating, up from 28

218

ranking keywords, up from 171

Creating a web presence that was ready for it’s close up for the top iOS Teleprompter App

Crafted copy, built a brand new website, and executed a content marketing strategy that puts Teleprompter in front of content creators just when they need it.

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Here’s how we did it. ✨

What was actually going on

The problem

Máté Kovac was excited, but tired. He’d been promised a superior website built for technical SEO in Gatsby (chosen for it’s SEO potential) and he’d just bought the shiny one-word domain of his dreams teleprompter.com!

But he had no idea what to do with content to drive people to the App store that weren’t already there.

The App had thousands of happy users, but definitely needed an extra push of programmatic and content driven SEO to reach it’s full potential. Basically we had two goals in mind for its rebuild:

Showcase how Teleprompter can effectively address most queries related to content recording and drive people to the app store
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Show, instead of tell, how easy the app was to use from the website

Not to mention the copy on that new site was scarce at best, and it wasn’t responsive on mobile, which as an app company, was a big problem.

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What we did about it

The fix

Our solution to save the day

Lights, Camera, Action!

Our approach to developing a marketing strategy for Teleprompter was directly correlated to our understanding of its customers . Here's how we did it:

We studied the available customer data to get a deep understanding of their experience with Teleprompter, including what kept them coming back for more. We analyzed the last 100 reviews especially focusing on the use cases from the 67/100 5-star reviews.
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Keyword research was based around 3 hubs; application, functionality and real use cases.
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The focus was moved beyond just content creators and explored the potential for Teleprompter in the B2B space, such as for recording webinars and Zoom presentations.
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We updated the messaging and cut out friction points on the website to increase conversions and showcase how easy Teleprompter is to use for basically anyone that ever had to record a video.
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The website rebuild was going to cover for technical SEO, while programmatic SEO and content SEO was updated based on the organic keywords with most TP and user personas.
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Finally, drawing on data analysis, customer feedback, competitive insights, and industry best practices, we created a tailored marketing strategy that included a fresh redesign of the website, updated content and exponential outreach campaign. This approach was aimed at resonating with the target audience and is poised for continuous improvement over time.

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What it got them

The results

After conducting extensive market and competitor research, engaging with customers, and content testing over the course of two months, we achieved the following:

Identified the winning user cases and strategized content (blog posts) related to them to get the site to rank well.
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Added about 1.6k organic traffic
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Doubled the total website traffic from 3.5K to 7.7k in two months
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🤩 Increased the Domain rating from 28 to 34
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📈 Increased the amount of organic keywords the site ranked from 171 to 218 new keywords

Máté was pleasantly surprised to discover that Teleprompter was now ranking #3 for the organic search of the keyword "teleprompter." His initial sense of fatigue upon arriving had now been replaced with a renewed sense of optimism for his brilliant tool, as this achievement represented the beginning of even greater possibilities for Teleprompter.

https://t.co/OK5wqe9dzZ now ranks on the 3rd organic place for the keyword "teleprompter".
I purchased the domain in March, cannot believe we are climbing so fast here! Thanks to @HeyItsSophiaO
— Máté Kovács (@kovacsamate) December 10, 2022

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$500/month Wasted Ads→ Website That Converts

Smarter Spending & Better Website

Single Customer → Automated Follow-Up Emails for Every Signup

Better Systems & Customer Onboarding

Wasted Money & Burnout → Clear Roles & a Straightforward Plan

Less Stress & Clear Direction

Máté Kovács

CEO and Founder of Teleprompter

Teleprompter

"Teleprompter now ranks on the 3rd organic place for the keyword "teleprompter". I purchased the domain in March 2022, cannot believe we are climbing so fast here! Thanks to @HeyItsSophiaO"

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