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Let's talk about your marketing
Because running a business is stressful enough as it is — there's no sense in struggling with getting customers to boot!
The part of a webpage you see right away without scrolling down. It's important for quickly grabbing attention and showing key information.
You have about three seconds to tell a visitor who you are, what you solve, and why they should care. If you bury your UVP below the fold, you are betting that your user has the patience to keep scrolling—they don't. Keep the most important information front and center.
