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Let's talk about your marketing
Because running a business is stressful enough as it is — there's no sense in struggling with getting customers to boot!
When a user experiences and understands the main value of your product.
Activation is the "moment of truth." If a user signs up but never experiences the value, you haven't acquired a customer—you've just acquired a statistic. We focus on shortening the path to this moment because if the user doesn't get a "win" early on, they will never become a long-term customer.
