SaaS Marketing Glossary
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Brand Personality & Archetypes

Brand Personality & Archetypes

Personality is how a brand would talk or sound if it were human. Archetypes are common personality types like Innocent, Sage, and Explorer.

Common Archetypes:

  • Innocent: Simple solutions for a happy life. Example: Dove
  • Sage: Trusted knowledge and insightful guidance. Example: Google
  • Explorer: Discover new horizons and experiences. Example: Jeep
Why it matters

A brand without personality is boring, and boring doesn’t convert.

Founder perspective
Brand Personality Guide
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