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Because running a business is stressful enough as it is — there's no sense in struggling with getting customers to boot!
The percentage of users who stop using your product; Churn Prevention is the proactive work to keep them.
Churn is the "silent killer" of SaaS. Even a 5% churn rate can destroy your long-term growth. Prevention isn't about giving discounts; it's about making sure your customers are actually hitting their goals using your tool. If they are succeeding, they won't leave.
