SaaS Marketing Glossary
This is some text inside of a div block.
Conversion Rate Optimization (CRO)

Conversion Rate Optimization (CRO)

CRO, Conversion Rate Optimization

Changes to your website to get visitors to do what you want them to do. Like sign up or buy something.

Why it matters

Most founders try to grow by just adding more traffic, which is expensive. CRO is how you grow by getting more out of the traffic you already have. If you can move your conversion rate from 1% to 2%, you have effectively doubled your business without spending an extra cent on ads. It’s the ultimate "efficiency" play.

Founder perspective
Still untangling your marketing?
93 terms, plain English, no jargon tax.
Browse the glossary
Subscribe to  “Marketing is Not My Job”
Our newsletter to get you understanding marketing, even when it's not your job. Comes out (almost) every week!
By subscribing you agree with our Privacy Policy
© 2026 Ignore No More.
All rights reserved.