SaaS Marketing Glossary
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CRM (Customer Relationship Management)
Core Marketing Systems

CRM (Customer Relationship Management)

CRM, Customer Relationship Management
Definition

Software to manage your interactions and relationships with customers. You generally only need one once you're getting a lot of leads.

Why it matters

Your CRM is the "memory" of your company. It keeps track of who said what to whom. If you’re manually tracking leads in a notebook or a messy email chain, you are losing money. But don’t rush—only adopt a heavy-duty CRM once your lead volume is actually too high to handle manually.

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