SaaS Marketing Glossary
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CRM (Customer Relationship Management)

CRM (Customer Relationship Management)

CRM, Customer Relationship Management

Software to manage your interactions and relationships with customers. You generally only need one once you're getting a lot of leads.

Why it matters

Your CRM is the "memory" of your company. It keeps track of who said what to whom. If you’re manually tracking leads in a notebook or a messy email chain, you are losing money. But don’t rush—only adopt a heavy-duty CRM once your lead volume is actually too high to handle manually.

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