SaaS Marketing Glossary
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Customer Snippets
Understanding Your Audience & Market - Customers, customers, customers

Customer Snippets

Definition

These are direct quotes or exact phrases from customers.

Why it matters

Snippets are your secret weapon for copy. When you use your customer’s exact words in your ads or website, you are holding up a mirror to their specific struggle.

Use them to:

  • Create marketing messages (like LinkedIn posts and blog posts).
  • Improve products. This includes building new features, changing how people start using the product, or updating website text.
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