SaaS Marketing Glossary
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Info Product & Lead Magnet

Info Product & Lead Magnet

A digital item (e-book, course, checklist) given away to attract new leads or sold at a low price.

Why it matters

A lead magnet is the "toll bridge" to your audience. If you aren't collecting emails, you don't own your audience—the social media platforms do. By offering something genuinely useful, you earn the right to enter their inbox, which is the most valuable real estate in marketing.

Founder perspective
Lead Magnet Workflow
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