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Let's talk about your marketing
Because running a business is stressful enough as it is — there's no sense in struggling with getting customers to boot!
Marketing that adapts to where the user is in their relationship with your product. From their very first click to becoming a loyal, long-term customer.
Most founders make the mistake of treating all users the same. They blast their entire email list with the same generic "buy now" message. Lifecycle marketing is about sending the right message at the right stage. If a user is brand new, they need education; if they’ve been around for a year, they need a reason to stay. This strategy is how you lower Churn and keep your best customers happy for years.
