SaaS Marketing Glossary
/
Product-Market Fit (PMF)
Understanding Your Audience & Market - Customers, customers, customers

Product-Market Fit (PMF)

PMF, Product-Market Fit
Definition

Your product perfectly meets a strong market need. People really want it and are happy to pay.

Why it matters

If you are struggling to get sales, don’t throw more money at marketing—revisit your Positioning.

Still untangling your marketing?
93 terms, all in plain English
Browse the glossary
Subscribe to  “Marketing is Not My Job”
Our newsletter to get you understanding marketing, even when it's not your job. Comes out (almost) every week!
By subscribing you agree with our Privacy Policy
© 2026 Ignore No More.
All rights reserved.