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Let's talk about your marketing
Because running a business is stressful enough as it is — there's no sense in struggling with getting customers to boot!
New customers mainly come from your sales team directly selling.
In an SLG model, your marketing’s job is to feed the sales team high-quality leads. If your website is attracting the wrong people, your sales team is wasting hours on calls that go nowhere. Marketing needs to act as a "filter" that educates the lead so that by the time they talk to a human, they are already halfway to a "yes."
