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Let's talk about your marketing
Because running a business is stressful enough as it is — there's no sense in struggling with getting customers to boot!
Someone your sales team has checked. They are ready for a direct sales conversation.
An SQL is the "end game" of your marketing funnel. By the time a lead becomes an SQL, they should already understand your value and have a clear problem you can solve. If your SQLs are "cold" or confused when they get on a call, your Messaging-Market Alignment is broken. Marketing’s job is to make the sales conversation easy, not harder.
