SaaS Marketing Glossary
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User Experience (UX)

User Experience (UX)

UX, User Experience

How easy and enjoyable it is for someone to use your product or website.

Why it matters

UX isn't just about "pretty" design; it's about reducing the "friction" that stops a user from buying. If your website is hard to navigate or your sign-up process feels like a chore, you are actively losing money. Good UX is invisible—it guides the user so smoothly that they don't even realize they're being sold to.

Founder perspective
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