SaaS Marketing Glossary
This is some text inside of a div block.
Word of Mouth (WoM)

Word of Mouth (WoM)

WoM, Word of Mouth

When people share information, opinions, or recommendations about a product, service, or brand with each other casually.

Why it matters

You cannot "force" word of mouth, but you can definitely "earn" it. It is the ultimate stamp of approval. When your product solves a problem so well that people have to tell their friends, your marketing costs drop to near zero. It’s the result of doing one thing exceptionally well instead of ten things "okay."

Founder perspective
We ride at dawn
Still untangling your marketing?
93 terms, plain English, no jargon tax.
Browse the glossary
Subscribe to  “Marketing is Not My Job”
Our newsletter to get you understanding marketing, even when it's not your job. Comes out (almost) every week!
By subscribing you agree with our Privacy Policy
© 2026 Ignore No More.
All rights reserved.