SaaS Marketing Glossary
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A/B Testing (Split Testing)
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A/B Testing (Split Testing)

A/B Testing, Split Testing
Definition

Trying out two different versions of something to see which one works best. Like a webpage.

Why it matters

Founders love to argue about "what sounds better." A/B testing stops the argument and lets the customer decide. It is the only way to move from opinion-based marketing to evidence-based growth. When you test, you aren't just trying to win; you are learning exactly what makes your specific audience tick.

Founder perspective
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