×
Let's talk about your marketing
Because running a business is stressful enough as it is — there's no sense in struggling with getting customers to boot!
Percentage of new users actually 'get' and start using your product.
A high sign-up rate is meaningless if your activation rate is low. It means your marketing is promising something your product isn't delivering. If this number is low, stop buying more ads and look at your Onboarding Flow—you are losing people before they even realize how you can help them.
