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Because running a business is stressful enough as it is — there's no sense in struggling with getting customers to boot!
How much money you make, on average, from each user within a certain period.
ARPU tells you if you are underpricing your product. If your ARPU is too low, you need massive volume to survive—which is exhausting. By tracking ARPU, you can see if your efforts to sell "upgrades" or "add-ons" are actually working, or if you're stuck in a cycle of selling low-value plans.
