SaaS Marketing Glossary
This is some text inside of a div block.
Branding

Branding

Building a unique name, look, and identity for a product or company in people’s minds.

Why it matters

Branding is not your logo; it is the gut feeling people have when they hear your name.

Still untangling your marketing?
93 terms, plain English, no jargon tax.
Browse the glossary
Subscribe to  “Marketing is Not My Job”
Our newsletter to get you understanding marketing, even when it's not your job. Comes out (almost) every week!
By subscribing you agree with our Privacy Policy
© 2026 Ignore No More.
All rights reserved.