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Let's talk about your marketing
Because running a business is stressful enough as it is — there's no sense in struggling with getting customers to boot!
How much it costs you to get one new paying customer from one marketing effort.
While CAC is your "big picture" number, CPA helps you track which specific channel is working. If your Facebook ads have a $50 CPA but your email sequence has a $5 CPA, you know exactly where to put your energy. Use CPA to ruthlessly cut the losing experiments and double down on the winners.
