SaaS Marketing Glossary
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Marketing Channels

Marketing Channels

Different places you connect with your audience to promote your product. Like social media, email, or paid ads.

Why it matters

The biggest mistake founders make is trying to be everywhere at once. You don’t need to be on every channel; you only need to be where your Best-Fit Customers are hanging out. It is better to own one channel deeply than to be mediocre on five different ones.

Founder perspective
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