SaaS Marketing Glossary
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Distribution Strategy
Reaching Your Audience

Distribution Strategy

Definition

How you plan to get your content or product in front of real people.

Why it matters

A great product with no distribution is a secret. Strategy is your plan for moving your product out of the "building phase" and into the hands of users. If you spend 90% of your time building and 10% on distribution, you are building for a market that doesn't know you exist.

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