SaaS Marketing Glossary
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Pull Distribution
Distribution Strategies

Pull Distribution

Definition

Marketing approach simplifying customers to find your content or products. Usually through active searching for solutions, like on Google or in app stores.

Why it matters

Pull distribution is "high intent" marketing. These customers are already looking for a solution, which means your job is simple: show up and prove you’re the best fit. If you aren't showing up when they search, you are invisible. This is the foundation of Good Enough SEO.

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