SaaS Marketing Glossary
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Push Distribution

Push Distribution

Marketing approach where you use ads or emails to put your content or products in front of potential customers.

Why it matters

Push distribution is how you grow when you can't wait for organic search to kick in. You are interrupting their day, so your creative and Brand Voice have to be sharp. If your "push" marketing feels like spam, you are damaging your reputation. If it feels like a helpful, timely tip, it’s the fastest way to scale a business.

Founder perspective
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