×
Let's talk about your marketing
Because running a business is stressful enough as it is — there's no sense in struggling with getting customers to boot!
How much it costs to get one paying user. Including expenses like ad spend, time, and tools.
Most founders forget to factor in their own time, which makes their CAC look lower than it really is. If your CAC is higher than your profit, you have no business. Keeping your CAC low is about finding "leverage"—using content that keeps working for you long after you write it, rather than just relying on expensive, one-time ads.
