SaaS Marketing Glossary
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Customer Health Score
Customer Engagement & Retention

Customer Health Score

Definition

Shows how likely a customer is to stay with you or use more of your product. It's based on how they use it and how they interact with your support.

Why it matters

This score is your "early warning system." If you wait until a customer cancels to realize they are unhappy, you’ve waited too long. A health score helps you be proactive—when you see usage dropping, you can reach out with a personal check-in before the cancellation email ever hits your inbox.

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