SaaS Marketing Glossary
This is some text inside of a div block.
Customer Journey Map

Customer Journey Map

A visual guide that shows every step a customer takes. This goes from first hearing about your business to becoming a loyal supporter.

Why it matters

This map is your "reality check." It forces you to see the friction points where your business is losing people. If you see a massive drop-off at the "trial" stage, you know exactly where to fix your Onboarding. Without this map, you’re just guessing why people are leaving.

Founder perspective
Still untangling your marketing?
93 terms, plain English, no jargon tax.
Browse the glossary
Subscribe to  “Marketing is Not My Job”
Our newsletter to get you understanding marketing, even when it's not your job. Comes out (almost) every week!
By subscribing you agree with our Privacy Policy
© 2026 Ignore No More.
All rights reserved.