SaaS Marketing Glossary
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Customer Research
Understanding Your Audience & Market - Customers, customers, customers

Customer Research

Definition

Learning about customers. You can gather background information from places like Reddit, forums, and reviews. Or, you can use surveys.

Why it matters

Most founders treat research as a chore, but it is actually the only way to avoid guessing your way into a business failure. When you map out the actual problems your customers face, you stop selling features and start selling solutions.

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