SaaS Marketing Glossary
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Email Sequence

Email Sequence

Set of automatically sent emails after a specific user action,. Like signing up.

Why it matters

Email sequences are your "automated employee." They work while you sleep to welcome new users, handle objections, and build trust. If you aren't using sequences, you are manually doing work that a computer should be handling for you. It’s the highest ROI task you can automate.

Founder perspective
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