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Let's talk about your marketing
Because running a business is stressful enough as it is — there's no sense in struggling with getting customers to boot!
A detailed picture of your best-fit customers. It includes their problems and what makes them buy. Often used as synonyms.
A real ICP is built on who actually buys and stays, not who you want to sell to. When you stop looking at job titles and start looking at the human beings with the job to be done, your sales calls shift from convincing people to serving them.
