SaaS Marketing Glossary
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Market Segmentation

Market Segmentation

Breaking a large group of potential customers into smaller, specific groups. These traits can be:

  • Physical/demographic: Like age, gender, or life stage.
  • Psychological: Like interests, values, or lifestyle.
  • Job traits: Like their industry, company size, or role.
  • Location: Where they live or work.
  • Or any mix of these.
Why it matters

Segmentation lets you show the right value to the right person at the right time.

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