SaaS Marketing Glossary
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Target Audience
Understanding Your Audience & Market - Customers, customers, customers

Target Audience

Definition

The broad group of people who might be interested in your product or service.

Why it matters

Trying to reach everyone is the fastest way to reach no one. It’s better to be the must-have tool for a small, specific group than a might-be-nice-to-have for the whole world.

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