SaaS Marketing Glossary
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Marketing Automation Platform

Marketing Automation Platform

For routine marketing tasks automatically. Like sending emails or posting on social media.

Why it matters

Automation is how you buy back your own time. If you find yourself sending the same email to every new sign-up, you are wasting your talent. Automation allows you to scale your communication so your brand stays consistent and helpful, even when you aren't at your keyboard.

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