SaaS Marketing Glossary
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Marketing Stack (or Martech Stack)

Marketing Stack (or Martech Stack)

Martech Stack, Marketing Stack

The set of tech tools and software we use for our marketing.

Why it matters

"Stack bloat" is a real problem for founders. It’s easy to buy a new tool every time you have a problem, but every new tool adds complexity and overhead. A great stack is lean—it does only what you need and, more importantly, it lets your tools talk to each other so your data doesn't get trapped in "silos."

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