SaaS Marketing Glossary
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Pipeline

Pipeline

A visual way to show the different steps a potential customer takes. Begins from first hearing about you to finally buying. Often used by sales and marketing teams to see where things stand.

Why it matters

A pipeline tells you if your business is actually growing or if it's just "busy." If your pipeline is empty, stop tweaking your website and start focusing on Distribution. It’s the heartbeat of your sales process; ignore it, and you won’t know if you’ll make payroll next month.

Founder perspective
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