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Let's talk about your marketing
Because running a business is stressful enough as it is — there's no sense in struggling with getting customers to boot!
Your product attracts customers and drives growth on its own.
PLG is the dream because your product acts as its own best salesperson. However, the trap is thinking the product "sells itself" without any marketing. Even in PLG models, your website copy must explain the value clearly enough to move a user from "curious" to "activated." If the product is great but the copy is confusing, you’ll have a high sign-up rate but zero retention.
