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Let's talk about your marketing
Because running a business is stressful enough as it is — there's no sense in struggling with getting customers to boot!
How much profit you made from money you spent. Compares what you gained against what it cost.
ROI is the ultimate reality check for your marketing. If you spend $1,000 on ads and get $800 in revenue, you are paying for the privilege of working. Every marketing activity—from a blog post to an ad campaign—should have a projected ROI. If it doesn't pay for itself over time, kill it and put that energy somewhere else.
