SaaS Marketing Glossary
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Trigger

Trigger

An action or event that automatically kicks off an email or an email series. Like signing up or downloading something.

Why it matters

A trigger is a "promise" you make to the user. When they perform an action, they expect a specific response. If your triggers are delayed or broken, you miss the moment of peak interest. We use triggers to make sure your brand is responsive and helpful exactly when the user is looking for a solution.

Founder perspective
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