SaaS Marketing Glossary
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Viral Marketing

Viral Marketing

Marketing strategy encouraging individuals to pass along a marketing message. Increases the message's exposure and influence.

Why it matters

"Going viral" shouldn't be your goal; it should be an outcome. Viral marketing works best when your product or content makes the user look smart or helpful for sharing it. If you build something that actually helps someone solve a massive pain point, they will want to share it with their team. That is how you get sustainable, organic growth.

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